CHALLENGE:
Our client asked us to develop a few new Meta ad concepts as summer sales were approaching. They were looking for ads with evergreen concepts that could be repurposed throughout the year, as well as ads that could be altered for specific direct response campaigns.

SOLUTION:
After doing research on top performing ads from competitors, we developed a few concepts based on each ad goal:
1. Evergreen multi-use
2. Inspiring confidence from user reviews
3. Inspiring action and direct response
4. Showcasing product depth

CHALLENGE:
Our client was looking to test out concepts for a new campaign directed at multi-family housing units. They were particularly interested in A/B testing headline and image combinations to learn what performed well.