![HomepageIcons [Recovered]_ASKO2020-16.png](https://images.squarespace-cdn.com/content/v1/54065365e4b096fd0ba16d79/1660843562311-GYRVBWQGPYM3AU2ATUED/HomepageIcons+%5BRecovered%5D_ASKO2020-16.png)
Sprinklr All Sales Kick Off FY21 (ASKO)
ROLE: Creative direction, Design, content production,
TEAM: Creative lead (myself), Videographer, Designers, Animators, Core Event Planning team, CMO, CRO
DELIVERABLES:
Designed assets included mainstage design/presentations, video animations, photography, signage, swag, print collateral, and presentation content. I also worked directly with each member of our executive team to build out the content and design their keynote presentations.
CHALLENGE:
Working directly with the CMO and CRO, I built out a design system based on the event theme, while within the Sprinklr brand. This system was executed across a variety of media and platforms, and I oversaw all production of creative materials related to the event. I was also tasked with hiring and managing three contract designers to help with design and video production, and work with our event vendor to build out the stage and run of show.
