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Forbes: The World’s Most Influential
CMOs
ROLE: Visual identity, design production
TEAM: Designer (Myself), Data Journalist, VP of Marketing, Content Manager, Writer, CMO
DELIVERABLES:
The 40+ page report is built as a collaboration between Sprinklr, Forbes, LinkedIn, and researched by an independent Data Journalist. As the designer for the report, my role was to work closely with the team to develop a report design that reflected Sprinklr’s brand and accurately told the data story in a clean, visually appealing way.
CHALLENGE:
Each year, The World’s Most CMOs Report, developed with Forbes and LinkedIn, highlights CMOs who create lasting impact in their roles. In 2020, the report highlighted 50 CMOs, and focused on how they changed their marketing approaches through the early months of the pandemic, navigating economic and social issues.
Process
The challenge was to pair certain CMOs with their company’s campaigns on the same page. I also strategically placed “disruption pages” throughout the report, highlighting how CMOs handled issues on social as well as emphasizing each of the key research partners for the report.
