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Forbes: The World’s Most Influential
CMOs 2018
ROLE: Creative direction, Design,
TEAM: Designer (myself,) Data Journalist, VP of Marketing. Project Manager, Content Lead, Forbes Partner
DELIVERABLES:
The final result was a 40+ page report containing data visualizations, bios for each CMO and a full page spread + campaign spotlights for the top 10. Each CMO also got a congratulatory social media graphic.
CHALLENGE:
The World's Most Influential CMOs 2018 report focused on the impact CMOs have on their companies as both corporate leaders and as individuals. In a departure from the 2017 report, emphasis was placed on specific standout campaigns, as well as on the social activism of the CMOs on social media.
Social Media Promotion
When the report was released, Sprinklr also promoted it through a social media campaign. This included sending out congratulatory tweets with customized creative to each of the 50 winners, as well as general report promotion using custom creative to call out key points and statistics.
ROLE: Social media strategy, Creative direction, design
