Branding: Westlake Country Club
ROLE: Brand Identity and Design System (Primary logo, amenity logos, colors, brand guidelines)
CHALLENGE:
Our client asked us to re-imagine the club brand identity that would elevate the reputation of a long-standing Austin Country Club and coincide with their 50th anniversary and the unveiling of new renovations.
DELIVERABLES:
Club Name and Brand Voice, new logo and color palette, amenity logos, brand style guide, and paid social launch campaign.
Process
