![HomepageIcons [Recovered]_PilotProgram.png](https://images.squarespace-cdn.com/content/v1/54065365e4b096fd0ba16d79/1727120173866-B9071U9AYM0BLT9VDRH5/HomepageIcons+%5BRecovered%5D_PilotProgram.png)
Integrated Marketing Campaign
Invited Clubs: Pilot Program
ROLE: Campaign look and feel, design asset production, quiz logic and strategy, landing page design
SOLUTION:
Rather than market each Club individually, we built out a united campaign that had a shared look and feel to help all potential leads in North Atlanta self-select the Invited Club that best fit their needs. From a design perspectve, this included develping a unified campaign look and feel, designing a custom landing page & interactive quiz, and building out ad sets for all 8 clubs.
CHALLENGE:
In North Atlanta alone, Invited Clubs has eight golf and country clubs. They sought a more efficient and engaging way to demonstrate the breadth of options available to suit any prospect’s needs and wants in the area.
RESULTS:
Ultimately, this campaign resulted in a 123% increase in campaign digital leads YoY.
Custom Landing Page Design in Figma, with layouts for desktop and mobile.
Ad Deliverables:
Animated and Static Display Ads
Individual & grou Google Display Ads
Meta & Instagram ads for each individual club