Margaret Mayer
Art Direction | Graphic Design
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Sprinklr IPO 2021

 Sprinklr IPO Experience June 2021

Role: Designer
Team: Creative Director, Art Director, Designer (myself) and key stakeholders (vendors and Sprinklr executives)

DELIVERABLES:
I was on the core design team building graphics for our S1 and the virtual executive roadshow, as well as signage for high-profile locations across the country. For the re-brand, I was on the core team building out the logo and color scheme, and took the lead on building the brand style guide and templates for distribution across all Sprinklr employees.

CHALLENGE:
As Sprinklr prepared to go public on the New York Stock Exchange, we developed a set of physical and digital assets to announce our arrival on the NYSE, as well as an on-site experience. In addition to producing signage for national awareness, we used the moment to launch a company re-brand, confidentially creating new brand standards and visuals to be revealed the day of the IPO.