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Sprinklr Benchmarking Reports 2021
ROLE: Design concept, production, data visualization
TEAM & STAKEHOLDERS: Designer (Myself), Data Journalist, Content writers, product marketers
DELIVERABLES:
My role as lead designer was to develop a look and feel that could be scaled across five reports covering different industries. I developed a layout system and set of data visualization styles that could be moved around and altered based on the content of each report, while still maintaining a cohesive look and feel.
CHALLENGE:
Sprinklr commissioned a series of benchmarking reports that served as independent analyses for brands to compare their own digital unified customer experience maturity against industry peers.
Sprinklr Research EBook
ROLE: Design concept, production, data visualization
TEAM & STAKEHOLDERS: Designer (Myself), Content Writers, VP Marketing, Product Manager
DELIVERABLES:
My role as lead designer was to develop a look and feel for long-form content that the other designers could then replicate across all ebooks for the year. I built out a flexible layout system that relied on a 3-column grid with various layouts to accomodate data visualizations, imagery, and case studies.
CHALLENGE:
The marketing team developed a series of e-books that showcased each Sprinklr product in action through detailed use-cases and client case studies. As complex as each product is, it was important that the ebooks broke them down through the problems that they solved and easy-to-understand data visualizations.
